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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Overhauling of Kirana Stores

Abhishek Sule1Gourav Kumar2Meeta Poyekar3Rajendra Rajput4Umesh Divate5

1 Student - MM2, Jamnalal Bajaj Institute of Management Studies, Mumbai

2 Student, Jamnalal Bajaj Institute of Management Studies, Mumbai

3 Student, Jamnalal Bajaj Institute of Management Studies, Mumbai

4 Student - MM2, Jamnalal Bajaj Institute of Management Studies, Mumbai

5 Student, Jamnalal Bajaj Institute of Management Studies, Mumbai

Volume 39
Issue 8
Pages 3–10
Year 2009
Published: Aug. 29, 2009
Abstract

In India, retailing is the buzz word now-a-days. This sector has modernized and expanded at a rapid pace in sync with India's economic growth. We all can see the glorious future of retail. But the future of mom and pop stores which we know as Kirana stores looks uncertain due to the growth of modern organized retail. Experts have gone to the extent of saying that mom and pop stores will soon be extinct.

How to Cite

Abhishek Sule, Gourav Kumar, Meeta Poyekar, Rajendra Rajput, Umesh Divate (2009). Overhauling of Kirana Stores. Indian Journal of Marketing, 39(8), 3–10.

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