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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Socio-Economic Conditions of Workers of Fireworks Industry in Viridhunagar District

S. Chandra Bose1P. K. Balamurugan2R. Velmurugan3

1 Lecturer in Commerce, Sri Kaliswari College, Sivakasi, Tamil Nadu

2 Head, Department of Management Studies, Sri Kaliswari College, Sivakasi, Tamil Nadu - 626130

3 Lecturer in Management Studies, Sri Kaliswari College, Sivakasi, Tamil Nadu - 626130

Volume 39
Issue 3
Pages 37–46
Year 2009
Published: March 27, 2009
Abstract

Socioeconomics is the study of the relationship between economic activity and social life. In many cases, however, socioeconomists focus on the social impact of some sort of economic change. These may affect patterns of consumption, the distribution of incomes and wealth, the way in which people behave (both in terms of purchase decisions and the way in which they choose to spend their time), and the overall quality of life. The goal of socioeconomic study is generally to bring about socioeconomic development, usually in terms of improvements in metrics such as GDP, life expectancy, literacy, levels of employment, etc. The socio-economic condition of the people indicates the overall status of the country. Basically India is an agriculture-based country, where majority of the people are living in rural areas and doing agricultural work for their livelihood. The study area namely Virudhunagar district, is also primarily an agricultural area. Apart from agricultural activities, the people pursue doing match works, fireworks, printing works and the like. Virudhunagar district provides employment opportunity to the fireworks workers throughout the year, the economic status of the people engaged in fireworks activities is not encouraging due to the reason that workers are cheaply available and therefore paid comparatively little wages. In this connection, an attempt has been made to study the socio-economic background of the workers of fireworks industry in Virudhunagar district.

How to Cite

S. Chandra Bose, P. K. Balamurugan, R. Velmurugan (2009). Socio-Economic Conditions of Workers of Fireworks Industry in Viridhunagar District. Indian Journal of Marketing, 39(3), 37–46.

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