Business Excellence can not be attributed to a common set of actions and it doesn't happen overnight. A 'Strategic Approach' is the urgency which requires renewed conceptual understanding and significant insights into the contemporary environment. This makes the transformation of …

The first part of this article focuses on detailed literature review in the area of green marketing, as it was felt by the authors that little attempt has been made to understand this area in the Indian context. The second …

The globe is spinning at a very rapid pace and the world of marketing is in the revolution mode. The customers of modern India are far different from the 'Me Too' category of customers, they are the rebellions. They want …

The Indian cosmetics and personal care industry has been growing at a rate of 15-20 percent. But still the market penetration of cosmetics and toiletries products in India is meager. The cosmetic companies are now eyeing the small cities as …

Television is often called "The King" of the advertising media, since a majority of people spends more hours in watching TV per day than any other medium. The interaction of sight and sound offers tremendous creative flexibility and makes dramatic …

In the Global Context of open market economics of today, the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in position to influence the …

SSI is widely recognized as a powerful instrument for socio-economic growth and balanced sectorial development. One of the distinctive characteristics of the SSI sector is its capacity to create broader employment opportunities, assist in entrepreneurship and skills development and ensure …

Banks are the mart of the world, the nerve center of economics and are also the barometer of nation's property. The biggest asset on the balance sheet of banks today is the ignorance of customers of their own rights, and …