Purpose: This study investigated consumers’ emotional responses to virtual humans and examined how these responses influenced attitudes toward virtual humans. Specifically, the study focused on the roles of familiarity and self-image congruence as antecedent factors affecting emotional responses. Methodology: A …

Purpose: There has been a transitional shift in the choice and consumption of consumers due to rising environmental awareness and digital marketing strategies. Green consumers prefer sustainable products that can be recycled and reused ; consume clean, renewable energy ; …

Purpose: The research investigated the role of natural product knowledge and peer influence on the purchase intentions of Indian consumers toward plant-based cosmetics and evaluated the moderating role of premium pricing and product availability on the intention–behavior relationship between purchase …

Purpose: Current models underpinning dark tourism are insufficient to explain the paradoxical aspects of visitor experiences. This research note called for a re-conception of dark tourism as a process of negotiation of moral – experiential dissonance. Methods : This research …