01
Original Article
Subscription
Influence of Financial Attitude and Financial Socialization on Investment Behavior of Women
Meetha Shetty, Sonia Mathew, Mudita Sinha, Vedha Balaji
· pp. 9–29
DOI: 10.17010/ijom/2026/v56/i3/175302
Women generally avoid risk when investing, often preferring traditional options such as bank fixed deposits and gold. This behavior limits their participation in NTI, like stocks and mutual funds, which typically offer higher long-term returns. Purpose: The paper discussed how …
Keywords:
parental financial socialization, financial attitude, female investment behavior, non-traditional investments. Publishing Chronology:
02
Original Article
Subscription
Psychological Determinants of Millet Consumption among Diabetic Patients in Urban Kerala
Chithu Elsa Chacko, Deepak Bhagat, Golli Mohan, Thrinadha Rao Bandaru
· pp. 30–48
DOI: 10.17010/ijom/2026/v56/i3/175229
Purpose: This study examined the psychological determinants of millet consumption behavior among individuals with diabetes in urban Kerala. Although millets are known for their nutritional benefits in diabetes management, their consumption remains low among patients with diabetes. The study researched …
Keywords:
diabetes mellitus, millet consumption, consumption intention, dietary behavior, psychological factors. Publishing Chronology:
03
Original Article
Subscription
Effect of E-Service Quality, Value, and Satisfaction on Young Indian Consumers’ Online Purchase Intention
Reetika Jain, Amita Aggarwal
· pp. 49–64
DOI: 10.17010/ijom/2026/v56/i3/175254
Purpose and Originality Value: The period of the late 1990s and the early 2000s was marked by increased access to the internet by people globally and the development of new businesses in the online space. Online shopping emerged as a …
Keywords:
e-commerce, e-service quality, perceived value, customer satisfaction, behavioral intentions, online shopping, structural equation model. Publishing Chronology:
04
Original Article
Subscription
Tourists’ Willingness to Use AI-Enabled Chatbots : Extending the Technology Acceptance Model
Sanjana Sobhan, Oaisharia Vocto Oishi, Md. Manower Hossain, Mousumi Sultana, Md. Julhaz Hossain
· pp. 65–85
DOI: 10.17010/ijom/2026/v56/i3/175245
Purpose: Grounded on the technology acceptance model (TAM), this study aimed to investigate the determinants that affected tourists’ willingness to use artificial intelligence (AI)-enabled chatbots for tourism and hospitality services in Bangladesh. Methodology: A quantitative online survey was employed to …
Keywords:
AI-enabled chatbots, perceived intelligence, willingness to use chatbots, tourism and hospitality services, Bangladesh. JEL Classification Codes : L83, M31, O33 Publishing Chronology:
