Every business tries to stay upfront with their customers. The free market scenario has brought a situation that is characterized by cutthroat competition. We live in a world that is ruled by "survival of the fittest" policy. The race to …

The World Bank Report 2007 on agriculture titled 'Agriculture for Development' says that greater investment in agriculture in transforming economies like India is vital for the welfare of 600 million rural poor living in these countries, mostly situated in Asia. …

Service quality is a critical determinant of competitiveness for establishing and sustaining satisfying relationships with customers. Service marketers have realized that competition can be well managed by differentiating through quality. A customer-minded corporate culture, an excellent service-system design, and effective …

There are many underlying influences both internal and external from the social environment. The combination of these inputs and internal factors can never be complex indeed. Yet, the tools of market research can assess motivation and behaviour with considerable accuracy. …

Indian media market is one of the largest in the world by virtue of its reach, access and business potential. This volatile industry has made several changes in its performance model to achieve success in an unprecedented competitiveness. Indian newspapers …

Indian media market is one of the largest in the world by virtue of its reach, access and business potential. This volatile industry has made several changes in its performance model to achieve success in an unprecedented competitiveness. Indian newspapers …

Adrian Payne (2002) asked two questions to six hundred senior and middle level executives from large to medium sized service companies. The first question was, "Does your Chief Executive claim your organization is market driven, market-oriented or customer-focused?" Approximately 75% …