A successful trademark can help a company build a strong franchise that can be licensed, sold, or used in brand extension. Many consumer product manufacturers, faced with an increasing financial risk in entering new markets, are using established brand names …

Store brands, also known as private labels, are main stream in many markets and are becoming more so, particularly in developing markets. As such, they constitute legitimate threats to established brands. As retailers update store brand packaging and roll out …

Telecommunications, being one of the prime support services is required not only for rapid growth, but also for the modernization of various sectors of the economy. It has become especially important in recent years because of enormous growth of Information …

Indian pharmaceutical industry is growing at a steady growth rate of 8-9%. The Indian pharmaceutical industry can be divided into the organized and unorganized sector. Around 260 companies are in the organized sector which accounts for 90% share of the …

Health is considered to be one of the most important aspects of life, and one of the major factors that influences the individuals' performance. It affects the physical and mental abilities of individuals. An individual needs to maintain a healthy …

The textile industry is the single largest foreign exchange earner for India. Currently, it accounts for about 8% of GDP, 20% of the industrial production and over 30% of export earnings of India and it has only 2-3% import intensity. …

Handicrafts constitute an important segment of the decentralized sector, which provides employment to nearly three million artisans scattered all over the country. Hardly, there is a village or a city of any importance without artisans and craftsmen. The Industry is …

The small scale industrial (SSI) sector has been considered as a powerful instrument for achieving "Accelerated Industrial Growth" and creating "Productive Employment Opportunities" in an economy. This sector also plays two important roles as producers of consumer goods and absorbers …