The world tea trade has been undergoing several changes during the last few years. Export prices have decreased over the last decade, in part owing to oversupply, while production has increased faster than demand and tea has continued to face …

Celebrity endorsement is the most useful and effective way to endorse the product in a competitive market because the celebrity has the source power to attract the consumer and change his attitude positively towards a particular product. Now-a-days, advertisers feel …

Customer Relationship Management (CRM) is perhaps the most important concept of modern marketing. Until recently, CRM has been defined narrowly as a customer data management activity. In its broader sense, CRM is the overall process of building and maintaining profitable …

Consumers purchase preference is dynamic because the thinking, feeling and actions of individual consumers is constantly changing. Consumers belonging to different age groups, gender, occupations and monthly incomes will differ in their opinion towards the products launched by corporates. The …

Customer satisfaction is a significant issue for most marketers in order to maintain loyalty. Therefore, the mobile phone operators facilitate numerous marketing activities across the nations in order to capture their loyalty. The current research looked into determinants of customer …

The present study has been undertaken to examine the consumer's buying behavior and brand loyalty with regard to processed liquid packed milk in Guwahati. Understanding consumer buying behavior in a cross-cultural environment is an essential part of marketing activities in …

Retailing is gaining popularity day by day in India. Now, people in big cities have started buying high value products at shopping malls. The performance of the retail sector in the past few years has been outstanding, and we have …