Green or Environmental Marketing satisfies human needs with minimal detrimental impact on the natural environment. Green marketing not only includes consumer goods and industrial goods, but also the services sector. In the process of distribution of goods and services, both …

The present review paper discusses the importance of cultural themes that are manifested in International and Indian advertisements. The review highlights if the advertisements have been influenced by the indigenous cultural background of the nation or not. Furthermore, the paper …

It has been of great importance both to academicians and practitioners to home in on the factors that constitute service failure. Though the need of the hour for the service providers is to provide efficient and defect-free services, it is …

The current market is cluttered with promotions and lucrative marketing offers in any and every category of consumer products. However, consumer loyalty still ranges supreme as a benchmark for comparisons, which acts as a prime barrier to consumer responses to …

Wheat has to undergo a series of transfers or exchange (channels) from one hand to another before it finally reaches the consumer. Keeping in view all transfers and channels involved in the marketing of wheat, an attempt has been made …

Modern day marketers have a tremendous opportunity to connect to women in a better way with the products they buy and the media technologies they use to make a positive impact in their lives. After a strong and immense growth …