01
Original Article
Open Access
A Study on Consumer Perception with Reference to Third Party Administrators (TPAs)
Sandip Sane, Niharika Singh
· pp. 1–10
TPA stands for a Third Party Administrator. The TPA is an intermediary between the Insurer and the Customer. TPA's were introduced by the Insurance Regulatory and Development Authority of India (IRDA) in the year 2001. It defines TPA as a, …
Keywords:
Third Party Administrator (TPA), IRDA, Mediclaim, Cashless Facility, Claim Ratio, Settlement Gap
02
Original Article
Open Access
Factors Influencing the Buying Behaviour of Organised Retail Consumers: A Study on Food and General Stores in Visakhapatnam
Smitha V. G.
· pp. 1–10
The growth in organized retailing has been the national trend over the last decade, with many organized retail chains developing larger stores that specialize in providing a wide selection of produce in a particular product range, lucrative pricing, one stop …
Keywords:
Organized Retail, Unorganized Retail, Emerging Cities, Buying Behavior, Neighbourhood Shops, Consumers, Tier 3 Cities
03
Original Article
Open Access
Marketing of Handloom Products: A Case Study of Thenzawl Cluster in Mizoram
Rama Ramswamy, N. V. R. Jyoti Kumar
· pp. 1–10
In India, the handloom enterprises are largely household-based and an important provider of rural non-farm employment. This paper is based on the mapping of Thenzawl, a village in Mizoram, which has developed as a handloom cluster. Most of the entrepreneurs …
Keywords:
Thenzawl Cluster, Handlooms, Artifacts, Entrepreneurs, Artisans, North East India, Tribals
04
Original Article
Open Access
Relationship Marketing: An overview
Shailendra Dasari, Rupa Gunaseelan
· pp. 5–15
Relationship marketing prevalent in the pre-industrial era had to give way to transactional marketing in the post-industrial era. However, it has been staging a strong comeback for the past two decades, thereby making the circle complete. This article is an …
Keywords:
Transactional Marketing, Relationship Marketing, CRM
05
Original Article
Open Access
Women's Role in Buying Behaviour for Durables: A Study of Malwa Region in Punjab
Malika Rani
· pp. 42–53
This paper analyzed the role of women in buying behavior for durables. As far as the present scenario is concerned, the employment participation of women grew to 31 percent in 2005 from 26 percent in 2000, the first rise seen …
Keywords:
Anova, Buying Behaviour, Car, Women, Washing Machine, Durables, Non-Durables
06
Original Article
Open Access
Challenges in a Commodity Offering - Indian Telecom Services (GSM)
P. Subakaran
· pp. 54–63
This paper is a theoretical research on the effect of branding in the Indian Telecom Services (GSM). Currently, number portability, dropping average revenue per user and a market approaching saturation presents challenges for cellular service providers. One of the fundamentals …
Keywords:
GSM-Global System for Mobile Communications, ARPU-Average Revenue per User, 3G-3rd Generation Mobile Telecommunications, 4G-4th Generation Mobile Telecommunications, BWA-Broadband Wireless Access, MNP-Mobile Number Portability, LSA-Licensed Service Area, COAI-Cellular Operators Association of India, Commodity, Differentiation, CLV-Customer Lifetime Value, CDMA-Code Division Multiple Access, Mean Absolute Deviation, Sample Standard Deviation, Market Share Volatility, Power Pricing, Consumer Response Hierarchy Models, Product Involvement, Cognitive, Affective and Conative
