Indian Journal of Marketing
Rural India is still a mystery, with perspectives varying with the researchers. The large share of population residing in these areas with diverse cultures, aspirations and needs make it a challenging proposition for both academics and industrialists. But this has …
Conclusions reached from previous studies on the effect of strategic orientation on market performance of organizations tend to converge on the notion that the customer orientation perspective is the sole effective approach to improving market performance of organizations. This study …
Once a poster boy of India's booming retail sector, Subhiksha, a chain of discount stores, brought its shutters down in India after a brief expansion spree. The retail chain closed around 1600 stores across the country, which came as a …
Advertisements have two basic purposes: to inform and persuade. Advertiser's primary mission is to reach the prospective customers and influence their awareness, attitude and buying behavior. They spend a lot of money to keep individuals interested in their products. To …
The Indian Farmer Fertilizer Co-operative Limited (IFFCO) was established in 1967. It started to produce NPK and DAP fertilizers. Then, it added urea fertilizer in its product line. IFFCO is a giant fertilizer company as well as the market leader …
Judging the career options of the students after their graduation has become a challenging task for professional universities and institutions. Higher education industry in our country has grown at a very significant rate. Institutions are finding it difficult to predict …
The study was carried out in Sonitpur district of Assam to find out the segmental variation of fish consumption patterns based on demographic and geographic profiles. A total of 132 respondents covering four different communities from both rural and urban …
The Indian FMCG sector is the fourth largest sector in the economy, with a total market size in excess of US $13.1 billion. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India …