The insurance industry has been a booming sector, and companies are going overboard to get and retain customers. At present, there are 23 private insurance companies including Indian Private insurance companies and Indian private insurance companies with foreign partners in …

In the traditional neo-classical view, a high market share usually implies market power and exploitation of consumers or producers. However, following high transaction cost of marketing in developing countries, concentrated markets can sometimes be seen as efficient outcomes of competitive …

A celebrity's popularity in the masses turns out to be an important criteria in selling a particular product. It is more the trust and love for the celebrity than the quality or durability of a product to be sold. The …

Online advertising is the means of promoting a product on the Internet using various Internet features. With the arrival of the Internet, the business world has become digitalized, and people prefer to buy stuff online, which is easier and faster. …

Hospital in the Indian scenario was a free service provided by the government. People received the service consistently through the traditional system, except in a few cases. As the sector is getting priority among the Indian people due to versatile …

A Brand is any name, symbol, term, design or blend of any of them for the purpose of recognizing or identifying any goods or services of a service or product provider or a group of them, which can also help …