01
Original Article
Open Access
Global Marketing Systems in the Dairy Sector: A Comparison of Selected Countries
A. V. Manjunatha, M. K. Gana Shruthy, V. A. Ramachandra
· pp. 5–15
DOI: 10.17010/ijom/2013/v43/i10/38354
This paper focuses on the global dairy sector in general, and milk marketing systems in particular. The dairy sector is multifunctional in nature, and contributes to sustainable agricultural development and food security. The global trade is dominated by developed countries, …
Keywords:
Global Dairy Marketing Systems, Regulated, Deregulated, Informal Milk Markets, Trade
02
Original Article
Open Access
Understanding Consumer Purchase Intention towards Biodegradable Footwear: A Study
P. Kishore Kumar, Byram Anand
· pp. 16–24
DOI: 10.17010/ijom/2013/v43/i10/38356
Business processes are redesigning themselves into green business processes to sustain themselves in the modern business world. Pollution and climate change are the major factors which are influencing the organizations to launch biodegradable products which are environment friendly. The companies …
Keywords:
Green Products, Green Marketing, Biodegradable Footwear, Eco-Friendly Footwear, Consumer Purchase Behavior, Environment Friendly Products, Sustainability, Purchase Intention
03
Original Article
Open Access
Green Marketing: Initiatives in the Indian Context
Rambalak Yadav, Govind Swaroop Pathak
· pp. 25–32
DOI: 10.17010/ijom/2013/v43/i10/38358
Protection of the environment is an issue of key concern which has permeated into all spheres of life. Consumers are increasingly becoming concerned about the environment and various issues related to it at the global level. This change has encouraged …
Keywords:
Green Marketing, Opportunities, Challenges, Initiatives, Eco-Friendly Practices
04
Original Article
Open Access
Customer Price Sensitivity as a Basis for Moderation in Satisfaction among Mobile Customers
Rejikumar G.
· pp. 33–46
DOI: 10.17010/ijom/2013/v43/i10/38359
The present study was designed to examine the impact of customer price sensitivity on customer satisfaction in the mobile telecom sector. The major antecedent that develops customer satisfaction was considered as Perceived Service Quality and, therefore, an attempt was made …
Keywords:
Perceived Service Quality, Customer Satisfaction, Customer Price Sensitivity, Telecom Sector, Service Providers
05
Original Article
Open Access
Revival of Public Service Advertising through Unconventional Mediums
Sugandha Gaur
· pp. 47–56
DOI: 10.17010/ijom/2013/v43/i10/38361
It is time advertising saved the world with innovation and creativity. People around the globe are now alarmed and are aware about the constant degradation of the environment and increase in other social problems. People across the globe are willing …
Keywords:
Public Service Advertising, Pro Bono, Traditional or Conventional Advertising, Unconventional Advertising, Social Marketing
