01
Original Article
Open Access
Seafood Labelling: Awareness and Perception Among Consumers of Organized Fish Retail Outlets in India
Pankajkumar Hanmantrao Mugaonkar, Nalini Ranjan Kumar, M. Krishnan
· pp. 5–13
DOI: 10.17010/ijom/2013/v43/i11/80502
The study investigates the awareness and perception about seafood labelling among seafood consumers in India, and also provides insights into 'what exactly do consumers seek from seafood labels?' This indirectly revealed the consumers' knowledge about seafood labelling. In total, 120 …
Keywords:
Seafood Labelling, Organized Fish Retail, Certifications, Food Quality
02
Original Article
Open Access
India's Vegetable Oil Economy and Consumer Preference for Blended Soybean Oil in South India
V. Kavitha, S. Angles, M. Chinnadurai, Subbu Kumarappan
· pp. 14–23
DOI: 10.17010/ijom/2013/v43/i11/80503
Oil seeds and edible oils are the essential commodities in Indian trade. Among the edible oils, soybean oil is highly recommended for reducing the level of bad cholesterol in the blood. Though it is used in large quantities in other …
Keywords:
Blended Soybean Oil, Logit Model, Consumer Preference, Oil Seeds, Edible Oil
03
Original Article
Open Access
Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis
Anshul Kandpal, Santosh K. Patra
· pp. 24–29
DOI: 10.17010/ijom/2013/v43/i11/80505
This is a conceptual paper and is an attempt to explore the transitional effect of brand building in the new era of mobiles and the Internet. Transition and mobility have been the laws of nature and have been witnessed from …
Keywords:
Communities, Imagined Community, Mobility, Brand, New Media, Internet, Mobile, Emerging Market, Convergence
04
Original Article
Open Access
A Review of Contemporary Retail Formats in Emerging India
Rituparna Basu
· pp. 30–35
DOI: 10.17010/ijom/2013/v43/i11/80506
Trends of globalization coupled with reduced trade barriers are inducing competitive retailers to shift focus away from the hitherto attractive developed markets towards investing in the emerging underserved geographic markets. However, getting it right in the emerging markets requires thoughtful …
Keywords:
Retail, Emerging Markets, Organized Retail
05
Original Article
Open Access
Management of Travel Booking in the Light of Destination Marketing: Evidence from an Alpine Indian State - Sikkim
Debasish Batabyal, Dillip Kumar Das
· pp. 36–45
DOI: 10.17010/ijom/2013/v43/i11/80507
India has many idyllic Himalayan hill stations. The formulation of appropriate development and marketing strategy for all those destinations is the need of the hour. Sikkim is a small hilly state with immense potentiality. It is bounded by vast stretches …
Keywords:
Destination, Tourism Marketing Mix, Information Management, Optional Excursion, Booking, Tourism Marketing Strategy
06
Original Article
Open Access
Innovative Marketing Strategies for the Refined Edible Oil Industry: A Multidimensional Approach
M. Subasini, M. Rajiv Vignesh, R. Revathy
· pp. 46–56
DOI: 10.17010/ijom/2013/v43/i11/80508
Indian markets from low-involvement to high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences, and intense competition from the brands of multinational corporations have made marketing strategies a prerequisite …
Keywords:
Marketing Strategy, Consumer Behavior, Refined Edible Oil, Edible Oil Market
