Building a strong brand requires careful planning and a great deal of long-term investment. The most distinctive skill of professional marketers is the ability to create, maintain, enhance and protect brands. Brand equity being the added value of a product …

The purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present …

Due to the presence of various niches in a large segment and to cater to the maximum possible audience within it, the concept of the multiple roles played by the same person in Indian cinema is being used with greater …

The present study is a research paper based on the study conducted among college-going girls in Silchar town. The main aim of this paper is to explore the various sources of influence in formation and changing of college girls' attitude …

The purchase of goods or services includes a number of factors that affect decision making. Kotler's model of purchase process incorporates five stages that are Need recognition, Information search, Evaluation of alternatives, Purchase decision and Post purchase behavior. Among these, …

The livestock is a sub-sector of the agricultural sector, which adds almost 32% of agricultural output in India. India assists 20% of the livestock population of the world, covering 2.3% geographical area. Recent population trends of India are not matching …