01
Original Article
Open Access
Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations
Debashish Sengupta, Ray Titus
· pp. 5–20
DOI: 10.17010/ijom/2013/v43/i7/34014
Due to an increase in the number of products in the market, as well as owing to the changes in living conditions and lifestyles, there's been an array of products symbolizing and catering to those keen on living and exhibiting …
Keywords:
Utility, Lifestyle, Timepiece, Perceptual Value
02
Original Article
Open Access
Product Placement: A Critical Review Based on Ethical Theories
Mohammad Masrurul Mowla, Nazamul Hoque
· pp. 21–29
DOI: 10.17010/ijom/2013/v43/i7/34015
The ethical dilemma in case of product promotion is not a new phenomenon. Advertisers are always controlled by the ethical rules and regulations of various countries, regions, social groups, and religions. Subsequently, product placement, which is a part of integrated …
Keywords:
Product Placement, Integrated Marketing Communications (IMC), Corporate Giants, Ethical Theories
03
Original Article
Open Access
Children and Parents' Interest in TV Advertisements: Elucidating the Persuasive Intent of Advertisements
Vikas Saraf, N. C. Jain, Mahendra Singhai
· pp. 30–43
DOI: 10.17010/ijom/2013/v43/i7/34016
Parents' control over the amount and type of TV programs viewed by their children is a direct form of mediation. The presence of a parent as a viewing partner provides further opportunity for mediation of a program and advertising content. …
Keywords:
Children, Parents, Interest, Co-Viewing, Restrict, TV Advertisements, Urban, Rural, Consumer Values
04
Original Article
Open Access
Factors Influencing Students' Preference of Management Institutes: A Kano Model Analysis
Sarang Shankar Bhola, Rishikesh Krishnaji Nalawade
· pp. 44–52
DOI: 10.17010/ijom/2013/v43/i7/34017
The present study aims to find out the expectations of students towards various entities of management institutes viz. library, infrastructure, academics, administration, etc. To identify and classify these expectations, the Kano Model was used. The responses of the students were …
Keywords:
Dr. Kano, Management Institutes, Kano Model, Must be Requirement, One Dimensional Requirement, Attractive Requirement
05
Original Article
Open Access
Emerging Trends in Distribution in the Life Insurance Sector in India: A Study of a few Leading Players
Abhijit Sinha
· pp. 53–61
DOI: 10.17010/ijom/2013/v43/i7/34018
The life insurance industry in India had its birth in the early part of the nineteenth century. For better management of the insurance business, several Acts have been passed from time to time. Two noteworthy events in the history of …
Keywords:
Life Insurance, Distribution Channels, Policy, Premium
