India's diverse culture is reflected in the advertising released by top advertisers. This study looked at how advertisers and advertising agency personnel perceived the culture prevalent among Indian consumers, the cultural dimensions of Indian advertising, and its impact on the …

The aim of the present paper was to explore the impact of tourists' experience on their satisfaction levels and examine the mediating effect of service quality in this relationship with reference to Bangladeshi domestic tourists. The study utilized a review …

Internet revolution has led to the emergence of an e-generation era, where every aspect of life is taken online. So is the case with business, where the Internet has widened the horizon of promotion through advertising. Online advertising is a …

The concept of 'customer satisfaction' is always seen as a widely accepted area of research amongst the academicians. Studies on customer satisfaction have showed that customer satisfaction is strongly dependent on the perceived experience and prior expectation of the customers. …