01
Original Article
Open Access
Consumer Preferences and Influencing Factors for Purchase Places of Organic Food Products: Empirical Evidence from South India
Ravi Nandi, Wolfgang Bokelmann, Nithya Vishwanath Gowdru, Gustavo Dias
· pp. 5–17
DOI: 10.17010/ijom/2014/v44/i5/80374
The market for organic products in India is in its infancy, and knowledge about organic consumers in the country is definitely under-researched. The objective of this paper is to gain knowledge about consumers' preferences regarding the purchase places of organic …
Keywords:
Consumer Preference, Seemingly Unrelated Regression Model, Organic Food Products, Purchase Place
02
Original Article
Open Access
Customer Loyalty Appraisal Based on Store Characteristics: An Alternative Approach
Chandan A. Chavadi, Chetan V. Hiremath, Raju L. Hyderabad
· pp. 18–29
DOI: 10.17010/ijom/2014/v44/i5/80375
The universal goal of competitive retail business is to gain loyal customers. As the number of stores in the same market area is increasing, each store competes to attract customers to its outlets. The present study makes an attempt to …
Keywords:
Loyal Customers, Disloyal Customers, Loyalty Factors, Customer Loyalty
03
Original Article
Open Access
Challenging the Female Stereotypes in Indian Television Advertisements: The Women Consumers' Perspective
P. S. Raychaudhuri
· pp. 30–43
DOI: 10.17010/ijom/2014/v44/i5/80376
The stereotypical roles portrayed by women in advertisements have been a matter of much public criticism and controversy. Their submissive and exploited image has cast a negative impact on the women's community all over the world as researched by different …
Keywords:
Television Advertisements, Role Stereotypes, Female Role Portrayal, Consumers, Fairness, Purchase Intention
04
Original Article
Open Access
A Study on Satisfaction Levels of Working Women Towards Two Wheelers in Coimbatore, Tamil Nadu
R. Amsaveni, R. Kokila
· pp. 44–55
DOI: 10.17010/ijom/2014/v44/i5/80377
The two wheeler section in India has witnessed one of the most imposing levels of growth in the automobile industry. The Indian two wheeler market has undergone significant renovation in recent times and stylish, fuel-efficient, and eco-friendly two wheelers are …
Keywords:
Two Wheelers, Purchasing Behavior of Women, Customer Expectation, Automobile Industry
