01
Original Article
Open Access
Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers
Rajesh Panda, Biranchi Narayan Swar, Kaushik Mukerjee
· pp. 7–17
DOI: 10.17010/ijom/2014/v44/i7/80362
Retailers aim at building brands that can command loyalty and win the trust of consumers. The valuations of brands undertaken by Interbrand shows that brands like Coca-Cola, Microsoft, Wal-Mart, and so forth are valued at sums larger than their turnovers. …
Keywords:
Brand Trust, Retailers, Customer Commitment, Retail Environment, Brand Loyalty, Valued Brand, Branding
02
Original Article
Open Access
Factors of Product Customization for the 1200cc Passenger Car Segment: An Empirical Study in Central India
Neeraj Kumar Jain, G. D. Thakar
· pp. 18–29
DOI: 10.17010/ijom/2014/v44/i7/80363
Increasing competition in the automobile market has put a great challenge before car companies to cater to the specific needs of the customers in order to remain in business. The growing competition also requires frequent innovations in the industry. High …
Keywords:
Passenger Car Segment, Factor Analysis, Product Customization, Automobile Industry
03
Original Article
Open Access
Used Durables and Online Buying: An Attitudinal Study of Indian Youth
Surjit Kumar Kar, Monalisa Bhoi
· pp. 30–47
DOI: 10.17010/ijom/2014/v44/i7/80364
The present paper is an empirical paper based on an online survey conducted in the first quarter of the year 2013. Preliminary findings were presented at an international conference in the last quarter of 2013, and changes were made based …
Keywords:
Consumerism, Performance Marketing, Disposal Behavior, Consumer Adoption, E-Commerce
04
Original Article
Open Access
A Study on the Impact of Infrastructure Elements on Aspiring Home Buyers in the National Capital Region
Rashi Mittal, Ananta Singh R.
· pp. 48–59
DOI: 10.17010/ijom/2014/v44/i7/80365
While the most decisive factor for purchasing residential real estate has largely been location, location, and location, there are other factors such as price, amenities, and the developer repute, that also prove to be decisive for a potential home buyer …
Keywords:
Community, Developer, Fuel, Government, Infrastructure, Livability, Power, Public-Private Partnership, Society, Sustainability, Water
