Competitiveness is becoming necessary for growth, balances, and sustainability of Indian firms. With the new government at the Centre, India seems keen to progress to next stages of competitiveness such as cooperation-driven or innovation-driven to boost employment, growth, and prosperity. …

Research suggests a close interrelationship between brand personality and brand equity. Companies have recognized the importance of brand personality in the development of brand equity. Therefore, a brand management strategy based on interrelationship between brand personality and brand equity is …

Technology (telephone and the Internet) has influenced the medium and nature of communication significantly over the last few years. WhatsApp - the dominant mobile instant messaging service provider has become a revolution overnight, offering nothing much, but a 'communication tool' …

Marketing of sports is very different from marketing through sports. While one takes care of marketing of sports-related goods, equipments, and merchandise, marketing through sports deals with promotion of any product through sports. Sports and events which form a part …

The present research paper investigated the buying behavior of gemstones and yantras among households in West Bengal. Society has turned so competitive that every parent wants to give the best to their children so that they can fit in properly …