01
Original Article
Open Access
Marketing Innovation in Partnership with Self Help Groups: A Case Study of a Farm Inputs Manufacturer
C. R. Rajan, M. J. Xavier
· pp. 7–17
DOI: 10.17010/ijom/2015/v45/i8/79914
This is a case study of a marketing innovation by a leading fertilizer manufacturing company through a project with self-help groups (SHGs). The project was initiated by the company in 2003 in Andhra Pradesh. Then, the farm input companies were …
Keywords:
Distribution Management, Marketing Intermediary and Margins, Customer Loyalty, Business Ecosystems, Self-Help Groups, Supply Chain, Food Subsidy, Microfinancing
02
Original Article
Open Access
Internet of Things (IoT): Is IoT a Disruptive Technology or a Disruptive Business Model?
D. Narasimha Murthy, B. Vijaya Kumar
· pp. 18–27
DOI: 10.17010/ijom/2015/v45/i8/79915
The purpose of this paper was to describe how the newly emerging "Internet of Things" (IoT) will provide unprecedented opportunities to penetrate technology and automation into everything we do, and at the same time, provide a huge playing field for …
Keywords:
Internet of Things (IoT), Sensors, Gateway, Cloud Computing, Consumers, Disruptive, Technology, Business Model, Manufacturing, Healthcare, Automobile, Home Automation
03
Original Article
Open Access
Ambient Advertising: Analyzing its Effectiveness Using an Anti - Smoking Advertisement
Samarth Singh
· pp. 28–36
DOI: 10.17010/ijom/2015/v45/i8/79916
Ambient advertising is uniquely positioned and builds greater involvement . The current study sheds light on the use of ambient advertising and its successful transmission of an anti - smoking message. The study involved the development of an anti-smoking ambient …
Keywords:
Ambient Advertising, Anti Smoking, Emotional Message, Unique Advertising
04
Original Article
Open Access
Starbucks: Adapting in the Indian Market
Himanshu Mahobia, Trilok Kumar Jain
· pp. 37–47
DOI: 10.17010/ijom/2015/v45/i8/79919
Starbucks is a coffee retail chain based in the United States of America and is expanding its global footprint by increasing its presence in the Indian market. The Indian market is quite different as the coffee consumption in India is …
Keywords:
Coffee, Retail, Adaptation, Global, Strategy, Tea, Localization, Customization
05
Original Article
Open Access
Performance of Regulated Agricultural Markets: Perception of Farmers in Salem District, Tamil Nadu
Shakeel-Ul-Rehman
· pp. 48–59
DOI: 10.17010/ijom/2015/v45/i8/79921
Although India has achieved self-sufficiency in food grain production (more than 230 million tonnes in 2011-12), but it is still characterized by low levels of productivity due to degradation of natural resources and lack of technological&infrastructural; facilities. Unfortunately, unfavorable price …
Keywords:
Regulated Agricultural Markets (RAMs), Performance Indicators, Perception, Market Efficiency, Social Institutions
