01
Original Article
Open Access
Environmental Concerns Motivate Intention to Utilize Free Bus Services:An Empirical Study in Malaysia
K. Jayaraman, Chee Hin Ng, Klaus Stocker, S. Kiumarsi
· pp. 8–23
DOI: 10.17010/ijom/2016/v46/i1/85740
The free bus concept is one of the strategies used in many countries to reduce the traffic congestion problems. In Australia, free buses have been introduced in selected places to protect the nature of the city, but not for office …
Keywords:
Intention to Use Free Bus, Moral Obligation, Perceived Usefulness, Subjective Norm
02
Original Article
Open Access
A Comparative Study of Milk Producer Companies Vis-A-Vis Traditional Milk Cooperatives in Saurashtra Region of Gujarat
Ritambhara Singh, R. S. Pundir
· pp. 24–34
DOI: 10.17010/ijom/2016/v46/i1/85741
In a sector like dairy, that too in Gujarat, where a dairy cooperative giant, Gujarat Cooperative Milk Marketing Federation exists, the presence of the very first milk Producer Company, that is, Maahi Milk Producer Company Limited, has not gone unnoticed. …
Keywords:
Milk Producer Company, Dairy Cooperatives, Structural and Operative Differences, Milk Procurement Price, Gujarat
03
Original Article
Open Access
Sustainable Coffee Marketing:Challenges and the Way Forward
Gana Shruthy M. K., Parmod Kumar, Jyothi Pravin Yadav
· pp. 35–48
DOI: 10.17010/ijom/2016/v46/i1/85745
This paper analyzed markets for sustainable coffee by taking into account five individual sustainable coffee initiatives, that is, 4C (Common Codes for Coffee Community), Utz, Rainforest Alliance (RFA), Fair-trade Labeling Organization (FLO), and Organic coffee. The sustainable coffee production experienced …
Keywords:
Sustainable Coffee, Certification, Standards, Markets, Price Premiums
04
Original Article
Open Access
Enhancing Customer Delight in LED Televisions by Using the KANO Model
K. Saranya, P. Santhi
· pp. 49–60
DOI: 10.17010/ijom/2016/v46/i1/85748
Customer requirement management has become one of the principal factors for product development to succeed in the market place. Product is the most important element in the marketing mix. It provides the functional requirements sought by customers. The television market …
Keywords:
Product Development, Customer Satisfaction, Customer Requirements, Quality Improvement, Kano Model
