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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 46, No. 2 · February 2016 OPEN ACCESS
IJM Vol. 46
2016
Indian Journal of Marketing
Volume 46, Issue 2 · February 2016
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Service Quality in the Telecommunication Industry: Analysis with Special Reference to DSL Services

The research study was conducted to analyze the service quality in the telecommunication sector because in the present intensive broadband market, the survival of wire line telecommunication sector depends on the service quality offered to the end user that serves …

Keywords: Broadband, Performance, Service Quality, Telecommunication
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02 Original Article
Open Access
A Study of Trends in B2C Online Buying in India

The e-commerce market in India is set to grow the fastest within the Asia-Pacific region between 2012 and 2016. Venture capitalists are pumping finance in the Indian e-commerce sector, corporate giants are entering this market, and 100% FDI is likely …

Keywords: B2C, Online, Buying, India, Trends, E-Commerce
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03 Original Article
Open Access
Impact of Internet Banking on Customer Satisfaction in Private and Public Sector Banks

This is an exploratory research paper which discussed the impact of various Internet banking (IB) services on the overall satisfaction levels of the banking customers. With the help of forward stepwise regression, we explained how various variables both negatively and …

Keywords: Internet Banking, Satisfaction, forward Stepwise Regression Analysis, Positively and Negatively Influencing Services
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04 Original Article
Open Access
Apparel Shopping Styles of Young Adult Consumers in Bangalore

Apparels are one of the most frequently purchased product categories where young adults have the authority to make independent buying decisions, and they also become trendsetters and opinion leaders. Understanding this large segment appropriately is crucial for apparel manufacturers and …

Keywords: Apparels, Shopping Styles, Young Adults, Consumer Styles Inventory
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