Airport privatization models have largely been successful due to reliance over non-aeronautical revenues from retail, parking, and a host of other services which an airport offers. In this context, it becomes important for airports to understand their customers and tailor …

Women have a significant role in the consumption processes of a family and are an influential marketing segment. The objective of this paper was to compare the roles played by working wives (WW) and non working wives (NWW) of Shimla …

Purpose: Customer loyalty is picking up significant enthusiasm from scholastics and business experts on the grounds that both are intrigued by knowing the main thrusts that enhance an organization's competitiveness. Regardless of the imperativeness of customer loyalty, there is still …

Purpose: This paper investigated the service quality perceptions of students towards higher education services using the three component model of service quality proposed by Rust and Oliver (1994). It also attempted to diagnose the perceived service quality across various interfaces …