01
Original Article
Open Access
A Study on Factors Impeding Online Buying of Household Items in Bangalore City
Padmanabh B., S. Jeevananda, K. G. Jose
· pp. 7–23
DOI: 10.17010/ijom/2016/v46/i4/90526
The tremendous growth of the Internet in India has fuelled the growth of e- commerce in the country. The retail business has been affected like all other businesses. This research paper attempted to study the factors responsible for impeding the …
Keywords:
Online Buying, Non Online Buying, Psychographics Factors, Demographic Factors, Technological Factors, Security Factors
02
Original Article
Open Access
Segmenting Consumers in Food and Grocery Retail
Sreelata, N. V. Narasimham, M. K. Gupta
· pp. 24–38
DOI: 10.17010/ijom/2016/v46/i4/90527
This study was conducted for identification of the factors in consumer behaviour in retail buying, to identify the elements of pricing that influenced consumers, and to identify important non-pricing factors with respect to buying of groceries and consumer goods like …
Keywords:
Retail, Pricing Strategies, Consumer Behaviour in Retail, Consumer Segmentation in Retail, Food & Grocery Retail
03
Original Article
Open Access
A Case Study on Experiential Learning for Marketing Students
Girish Taneja
· pp. 39–48
DOI: 10.17010/ijom/2016/v46/i4/90529
This study explained the need for experiential learning required in marketing curriculum and provides an example of "learning by doing" project developed for the students enrolled in professional selling, advertising, and consumer behavior courses. As a result of this project, …
Keywords:
Experiential Learning, Active Learning, Marketing, Marketing Curriculum, Selling, Advertising, Consumer Behavior
04
Original Article
Open Access
Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry
Makhmoor Bashir, Anish Yousaf, Rajesh Verma
· pp. 49–59
DOI: 10.17010/ijom/2016/v46/i4/90530
Speaking at the IOD Annual Convention 2014 in London, Travis Kalanick, CEO of Uber made a bold statement that "Uber is not a taxi service provider." This statement took everybody by surprise as Uber has become one of the biggest …
Keywords:
Business Model Innovation, Surge Pricing, Taxi Industry, Technological Innovations, Uber
