01
Original Article
Open Access
Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India
N. Joji Alex, Aneesh Varghese
· pp. 11–24
DOI: 10.17010/ijom/2016/v46/i8/99290
Purpose: The objective of this study was to ascertain the association between perceived fit and the brand extension price premium. It further studied the moderating role of performance risk, financial risk, and social risk on the association between fit and …
Keywords:
Related and Unrelated Brand Extension, Price Premium, Social Risk, Performance Risk, Financial Risk
02
Original Article
Open Access
Customer Expectations and Performance of Banks : An Empirical Analysis
Rajesh Panda, Biranchi Narayan Swar
· pp. 25–36
DOI: 10.17010/ijom/2016/v46/i8/99292
The Indian banking industry is getting competitive day by day due to entry of new foreign banks and new licenses released by RBI for domestic players. Retail banking in India has evolved from offering mere deposits to a range of …
Keywords:
Service Quality, Service Delivery, Retail Banking, Importance-Performance Analysis, Customer Satisfaction, IP Maps
03
Original Article
Open Access
Intention to Purchase Hybrid Cars in India : A Study
Utkal Khandelwal, Naval Bajpai, Vikas Tripathi, Seemant Yadav
· pp. 37–50
DOI: 10.17010/ijom/2016/v46/i8/99294
This study aimed to measure consumer purchase intention of hybrid cars in India and discussed various factors and previous studies associated with purchase intention of hybrid cars in different nations. The results serve as a reference for automobile companies planning …
Keywords:
Purchase Intention, Hybrid Car, Green Marketing, Decision Making
04
Original Article
Open Access
Exploring Factors Affecting the Effectiveness of Web-Advertising
Mohd. Farhan, Anish Yousaf
· pp. 51–57
DOI: 10.17010/ijom/2016/v46/i8/99295
Social media sites allow companies to enhance customer interaction to a more personal level and enable businesses to build closer relationships with their customers as well as expand the market to the customers whom they could not reach before. For …
Keywords:
Web-Ads, Facebook, Twitter, Factor Analysis, Social Media
