01
Original Article
Open Access
Changing Consumer Behavior Paradigms : Does Gender and Marital Status Influence Grocery Shopping Behavior ? An Exploratory Study
Shivakumar Krishnamurti, Babeet Gupta
· pp. 7–18
DOI: 10.17010/ijom/2017/v47/i10/118693
The study examined the grocery shopping behavior of people living in and around Delhi, Chennai, and Bengaluru. A pre-designed questionnaire was used to collect the primary data (experiences) from 246 people residing in and around these three cities. The collected …
Keywords:
Grocery Shopper, Gender, Marital Status, Price, Brand, Post-Purchase, Satisfaction
02
Original Article
Open Access
Influence of Perceived Risk and Value Consciousness on Attitude Towards Music Piracy
G. Sridhar, G. Narasimha Murthy
· pp. 19–25
DOI: 10.17010/ijom/2017/v47/i10/118694
Piracy has become a global scourge and its effects are seriously felt on products sold over digital platforms, especially music. It is not surprising if we hear that music is not often purchased with growing presence of torrents on the …
Keywords:
Piracy, Perceived Risk, Value Consciousness, Attitude
03
Original Article
Open Access
Extent of Market Orientation of Commercial Banks in Punjab
Siddharth Sharma, Rajesh Verma
· pp. 26–41
DOI: 10.17010/ijom/2017/v47/i10/118695
The growing competition coupled with customer desires is making it essential for the firms to implement such a concept, which can help them to develop a competitive edge over others. In this context, market orientation has gained popularity in recent …
Keywords:
Market Orientation, MARKOR Scale, Commercial Banks
04
Original Article
Open Access
Consumer Buying Behavior in High-Tech Product Markets : An Empirical Study on Analog Wrist Watches from the Bangladeshi Perspective
Abu Rashel, Faruk Ahmed, Seonsu Lee
· pp. 42–63
DOI: 10.17010/ijom/2017/v47/i10/118696
The aim of this paper was to measure the effects of product attributes on satisfaction through the consumer perceived value of using an analog wrist watch in the perspective of Bangladesh. In this study, a group of young generation respondents …
Keywords:
Analog Wrist Watch, Consumer Buying Behavior, High-Tech Product Market, Multi-Attribute Theory, Consumer Perceived Value, Customer Satisfaction, Bangladesh
