01
Original Article
Open Access
Physico - Chemical, Sensory, Textural, and Microbiological Quality of Paneer (Indian Cottage Cheese) Marketed in Bengaluru City
Sachin Wangdare, K. Jayaraj Rao, Diwakar Mishra, Rupesh Datir
· pp. 7–17
DOI: 10.17010/ijom/2017/v47/i8/117429
Paneer has great value in diet because it is a rich source of high quality proteins, fat, and minerals. Paneer has a short life span of 5-7 days at refrigeration storage, but freshness of the product is lost after 3 …
Keywords:
Paneer, Sensory Characteristics, Chemical Quality, Marketing, FSSAI, Microbiological Quality
02
Original Article
Open Access
Application of Design Thinking Techniques in Marketing of Fashion Apparel E - Commerce
Sudha Misra, D. Arivazhagan
· pp. 18–30
DOI: 10.17010/ijom/2017/v47/i8/117430
To apply design thinking towards creation of garments with an aim of solving size and fit issues and minimizing returns of sold merchandise in fashion e-commerce business, a study was done with Flipkart, one of the leading e-commerce companies to …
Keywords:
Design Thinking, Apparel E-Commerce, Garment Curation, Size and Fit Problem, Sleeve-Bodice Combinations Design, Pleated Front and Back, Apparel Returns, Size Chart
03
Original Article
Open Access
Perceived Service Quality and Consumer Satisfaction : An Empirical Study from Direct to Home (DTH) TV Industry
Kamalpreet Kaur, Amar Inder Singh
· pp. 31–45
DOI: 10.17010/ijom/2017/v47/i8/117431
This study attempted to find the relationship between perceived service quality and consumer satisfaction in the direct to home TV Industry. The study was based on primary data, which was collected with the help of a structured questionnaire from top …
Keywords:
Direct to Home TV, Perceived Service Quality, Consumer Satisfaction, SERVQUAL
04
Original Article
Open Access
Food Marketing and its Impact on Adolescents' Food Choices
Brijesh Sivathanu
· pp. 46–60
DOI: 10.17010/ijom/2017/v47/i8/117432
Background : Now-a-days, adolescents and children are considered as a substantial target market by the food industry. This makes marketers to target children and adolescents by designing customized food advertising and marketing campaigns. Purpose: This empirical study scrutinized the impact …
Keywords:
Food Marketing Techniques, Adolescents, Food Choice, Parent Perception, Multiple Linear Regression Analysis
