01
Original Article
Open Access
The Relationship Between Retail Experience, Customer Satisfaction, and Behavioral Intention : Exploring the Consumer Shopping Behavior in Unorganized Retail Settings
Anuradha Agarwal, Maithili R. P. Singh
· pp. 9–27
DOI: 10.17010/ijom/2018/v48/i1/120733
The present research explored the dimensions of retail experience and customer satisfaction and measured the relationship between retail experience, customer satisfaction, and behavioral intention of unorganized retail store consumers in Jaipur city. The paper applied exploratory factor analysis on a …
Keywords:
Unorganized Retail Stores, Retail Experience, Customer Satisfaction, Behavioural Intention
02
Original Article
Open Access
Investigating the Empirical Relationship Between Service Quality, Trust, Satisfaction, and Intention of Customers Purchasing Life Insurance Products
Shrikant Krupasindhu Panigrahi, Noor Azlinna Azizan, Muhammad Waris Ali Khan
· pp. 28–46
DOI: 10.17010/ijom/2018/v48/i1/120734
The purpose of this paper was to identify the key SERVQUAL factors for consumer purchase intention in the context of life insurance products in Malaysia. The study was performed based on primary data using a self-administered questionnaire from the Klang …
Keywords:
Service Quality, Purchase Intention, Life Insurance Industry, Customer Trust, Customer Satisfaction
03
Original Article
Open Access
Role of Conviction in the Impact of Electronic Word of Mouth on Purchase Intention for Financial Products and Services
Shantanu Prasad, Subhasis Sen
· pp. 47–60
DOI: 10.17010/ijom/2018/v48/i1/120735
This research proposed the theory to understand how purchase intention for financial products and services gets influenced through an online environment. Extensive review of literature explained the purchase behavior in an online environment. Based on this, the hypotheses were developed. …
Keywords:
Financial Services Marketing, Conviction, Electronic Word of Mouth, Purchase Intention, Internet Marketing
04
Original Article
Open Access
Influence of Ambient Perfumes on Consumer Spending Behaviour : A Study Among Apparel Shoppers in an Indian Setting
N. Joji Alex, Parvathy Menon
· pp. 61–74
DOI: 10.17010/ijom/2018/v48/i1/120736
The objective of this study was to externally validate the two competing models, that is, emotion-cognition model and the cognition-emotion model in the Indian context. This helps to substantiate the research study conducted by Chebat and Michon (2003), which concluded …
Keywords:
Ambient Perfume, Shopping Environment, Emotional and Cognitive Behavioural Model, Cultural Comparisons
