Our society's concept of healthy lifestyle is limited to eating fruits and vegetables regularly ; however, when these items are filled with pesticides, rather than having a positive impact, it will adversely affect our health in the long run. Therefore, …

Numerous factors influence the adoption intention of the household solar energy products. This research paper studied these factors by adopting the theory of planned behaviour framework. The primary data for this paper was collected using the structured questionnaires which were …

The growing power of the Internet has transformed the world into a small virtual place, thereby removing the geographical barriers of the world. The supremacy of the Internet has paved the way for social media advertising, which is a revolutionary …

Purpose: This study was conducted to find the impact of celebrity endorsed advertisements on rural consumers’ purchase intention towards SIM cards. Companies have tapped the rural market with the help of various strategies and have used celebrities to advertise their …