The Indian e-commerce industry has made rapid strides due to increasing Internet connectivity, better technology, growing young population, and greater access to smart phones and other mobile devices. The acquisition of Flipkart by U.S. retail giant Walmart for $ 16 …

Purpose: The paper explored the perceptions of male consumers towards skincare products, and specific focus was given on determining the factors influencing the male buying behaviour for such products. The paper attempted to analyze if there was any significant impact …

Digital media has played a vital role in mobilizing voters, especially youth in Western countries. Based on a survey conducted in Punjab among different age groups, the current study focused on influence of social media usage on political engagement during …

Packaging of products has started nudging the consumers with its dynamic attributes, where resealable has become one of the distinctive attributes which has modified the consumption behavior of Indian consumers. A store shelf of every retail outlet has the presence …