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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 48, No. 4 · April 2018 OPEN ACCESS
IJM Vol. 48
2018
Indian Journal of Marketing
Volume 48, Issue 4 · April 2018
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Corporate Social Responsibility and Word - of - Mouth Intentions

Companies have invested substantial resources in corporate social responsibility (CSR) initiatives in part to accomplish various strategic objectives. However, firms may utilize CSR to not merely benefit the environment and society, but also to accomplish various firm level strategic objectives …

Keywords: CSR, Loyalty, Trust, WOM
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02 Original Article
Open Access
Spatial Market Integration of Arhar (Split) Wholesale Prices in India : Application of Vector Error Correction Model

The present study aimed at analysing the spatial market integration of arhar markets in India, based on the monthly wholesale prices of arhar (split) in Mumbai (Maharashtra), Hyderabad (Telangana), Chennai (Tamil Nadu), and Bangalore (Karnataka) markets for the period from …

Keywords: Stationarity, Co-Integration, Error Correction Model, Granger Causality
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03 Original Article
Open Access
Users' Motivation and Attitude Towards Print Media Among College Students in Kerala : Implications for the Design of Dissemination Strategies

Conducting a survey with 352 students pursuing higher education in Arts and Science colleges in Kerala, under a multivariate statistical framework, this research investigated the users' motivations and value importance to the reported news from the readers' perspectives in Kerala. …

Keywords: Newspapers, Reader Motivations, MDS, Discriminant Functions
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04 Original Article
Open Access
Consumer Perception Towards Shopping Malls : Evidence from a Tier II City

The concept of shopping malls in India is undergoing a tremendous change. Having attained maturity in tier I cities, these malls are treading onto tier II and tier III cities with positive anticipation. Retailers see a greater scope for growth …

Keywords: Retail, Shopping Malls, Consumers, Shopping Experience, Factor Analysis, Regression
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