01
Original Article
Open Access
A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model
Ruchita Pangriya, M. Rupesh Kumar
· pp. 7–20
DOI: 10.17010/ijom/2018/v48/i5/123440
Online private label products seem to be a promising and profitable deal for the Indian online retailers. The purpose of this paper was to understand the consumers' attitude and buying behaviour towards online private label brands. For this purpose, we …
Keywords:
Private Label Brands, Online Retailing, Attitude, Cognitive, Affective, Behavioural, Purchase Intention, Buying Behaviour
02
Original Article
Open Access
Examining the Role of Intention and Perceived Behavioral Control on Purchase of Ethical Products in Rwanda
Mukandoli Denyse, Deepak Bhagat
· pp. 21–35
DOI: 10.17010/ijom/2018/v48/i5/123442
Though there is evidence that more and more consumers have endorsed and are motivated by the values of ethical consumerism, literature has reported that stated ethical intentions seldom translate into actual ethical buying behaviour. After the large scale devastation of …
Keywords:
Ethical Consumers, Purchasing Behavior, Theory of Planned Behavior
03
Original Article
Open Access
Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata
Dibyendu Chattaraj, Rabin Mazumder, Sahana Lahiri
· pp. 36–49
DOI: 10.17010/ijom/2018/v48/i5/123445
The market is witnessing a trend where consumers are shifting from the habits of purchasing and using chemical based or synthetic based cosmetics to herbal cosmetics. The present research paper was exploratory in nature and investigated the buying behaviour of …
Keywords:
Herbal, Cosmetics, Female Consumer, Buying Behaviour, Factor Analysis
04
Original Article
Open Access
Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy
Bhavneet Kaur, Vijay Kumar Kaul
· pp. 50–60
DOI: 10.17010/ijom/2018/v48/i5/123447
Festivals have been celebrated in India across centuries. Religious festivals like Diwali, Dussehra, Eid, Christmas, etc. bear symbolism and are rooted in the mythologies of their respective faiths, and are observed with specific rituals and celebrations. Most of these celebrations …
Keywords:
Festivals, Firecrackers, Air Quality, Pollution, Consumer Behaviour, State Policy
