This study was motivated by the production and marketing problems faced by 200 farm families who grow Udupi Mattu Gulla Brinjal, a local geographical indication (GI) brinjal variety. A status analysis of current marketing methods was made through exploratory design …

The purpose of this study was to apply Michael E. Porter's “Five Forces” analysis to suggest how Burberry should pursue expansion into Oman and to reveal the strengths and weaknesses of the Omani market in terms of luxury brands. By …

Purpose: The study analyzed the role premiums play in selection of food items, and the source of information about toys as premium. The study also analyzed the attitude of children towards products with toys as premium and also the attitude …

The present study attempted to evaluate the nature of the fashion industry, and preferential factors accounting for purchasing particular apparels by the customers. The present study was based on primary data and was conducted in four major cities of Punjab, …