01
Original Article
Open Access
Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework
S. Shamal, Bijuna C. Mohan
· pp. 7–22
DOI: 10.17010/ijom/2019/v49/i10/147562
Purpose: Consumer response to food products is an extremely complex and rapidly evolving field. The prime purpose of this conceptual paper was to explore the impact of different factors on the consumer acceptance of branded fortified foods and beverages (FFBs) …
Keywords:
Branded Fortified Foods, Consumer Knowledge, Nutritional Labelling, Purchase Intention, Consumer Acceptance
02
Original Article
Open Access
The Influence of Financial Quantitative Literacy and Subjective Numeracy on Impulsive Consumption with Materialism as the Mediator Variable
Laurentius Saptono, Budi Eko Soetjipto, Wahjoedi, Hari Wahyono
· pp. 23–41
DOI: 10.17010/ijom/2019/v49/i10/147563
Marketers always optimize their marketing strategies so that the consumers are affected to make purchase decisions. Consumers are all the time exposed to visually appealing and well-displayed products as well as captivating promotions. This intrigues them to buy the products …
Keywords:
Impulsive Consumption, Materialism, Financial Quantitative Literacy, Subjective Numeracy
03
Original Article
Open Access
Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City
Trinankur Dey, L. S. Sharma
· pp. 42–57
DOI: 10.17010/ijom/2019/v49/i10/147564
The paper examined the factors of decision making while purchasing selected FMCG products in India. Data were collected from 256 FMCG consumers of Agartala city by using a structured questionnaire developed based on the earlier studies. Kendall's W was predominantly …
Keywords:
FMCG, Kendall’s W, Availability, Freshness, Purchase
04
Original Article
Open Access
Marketing and Exchange of Farm Products in Facebook Groups: A Case Study
T. Asha Vijay, M. S. Raju
· pp. 58–68
DOI: 10.17010/ijom/2019/v49/i10/147565
The emergence of social networking sites has gained popularity among people of different strata. Communication channels and modes faced a rapid change with the introduction of the World Wide Web in 1991. The review of literature rendered insights on communication …
Keywords:
Facebook Groups, Social Exchange Theory, Trust, Information, Entrepreneurship, Supply Chain
