Many market research surveys conducted in the past have been engineering surveys and not genuine surveys of consumer beliefs. Brand managers should not only be able to simulate the market share of a newly designed product, but show the market …

Online retail (e-tail) has evidently been growing at a fast pace owing to the humongous degree of online purchases by individuals. However, due to a complex market scenario, intense competition, and ever-changing consumer dynamics, sustainability is skeptical. Hence, online retailers …

The major objective of the study was to examine the impact of market orientation and innovation capability on the performance of small businesses in the Eastern Province of Sri Lanka. It was observed that many small businesses have emerged and …

With the rapid development of mobile technologies in the last decade, there are many benefits offered to both businesses and individuals, including evolution of an innovative payment method, that is, mobile wallet services. The rapid diffusion of 4G technologies, growth …