The development of society proficiently acts as a sign of value creation for the formation of new communities and yields fruitful social arrangements. Usually, these communities are constructed through common concerns and shared values. This paper aimed to explore the …

In the present times, individually, everyone, knowingly or unknowingly, has acquired a habit of integrating cell phone usage with their day to day lives. Perpetually, this has developed an addiction towards smartphones. Philanthropists and academicians are inclined towards knowing whether …

Electronic durable goods have become essential household items to be used regularly in day to day life. The purpose of the present study was to identify and explore major factors affecting consumer attitude and subsequently behaviour towards the purchase of …

As majority of the present day consumers are considering brands as an important element in their choice of decision making while purchasing, it is pertinent that sellers should capitalize on the type of brands they are offering to consumers. Both …