01
Original Article
Open Access
Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products
Diksha Pasricha, Kokil Jain
· pp. 7–21
DOI: 10.17010/ijom/2019/v49/i9/146937
Purpose: The study examined how the various underlying antecedents affect the purchase satisfaction and the re-purchase intention of luxury ayurvedic skin care products among young Indian consumers.Design/Methodology/Approach: A survey using the mall-intercept method was conducted in the Delhi-NCR region to …
Keywords:
Luxury, Ayurvedic, Skin Care, Indian Consumers, Consumer Behaviour, Natural
02
Original Article
Open Access
E-Banking Service Quality: A Scale Development and Validation Attempt
Ajay Chandel, Rohit Vij
· pp. 23–41
DOI: 10.17010/ijom/2019/v49/i9/146938
Technology empowers banks to provide ease of use to customers at any time. This re-engineering in the banking system cemented the way banks' services reached to customers with ease and flexibility through multiple channels. The Internet has taken banks to …
Keywords:
Electronic Banking Service Quality, Reliability, Responsiveness, Efficiency, Security, Ease of Use, Ease of Access
03
Original Article
Open Access
The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty
Ngo Hai Quynh
· pp. 42–56
DOI: 10.17010/ijom/2019/v49/i9/146939
The current study attempted to address the role of customer engagement (CE) in the relationship with other psychological constructs leading to supply a new higher-order model of CE that can explain the nature of CE upon the reviews of literature. …
Keywords:
Customer Engagement, Perceived Value, Moderating Influence, Service Industry, Restaurants
04
Original Article
Open Access
Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry
Shivaprasad Rai, Savitha Basri
· pp. 57–68
DOI: 10.17010/ijom/2019/v49/i9/146940
The convoluted nature of health insurance necessitates sharing of complete, accurate, and timely information to assist the customers to make suitable product choices. The insurance agents should capitalize their technical expertise by carrying out need analysis and engage in relational …
Keywords:
Agents, Health Insurance, Customer, Information, Relationship Quality, Selling Behaviour, Future Intentions