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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 49, No. 9 · September 2019 OPEN ACCESS
IJM Vol. 49
2019
Indian Journal of Marketing
Volume 49, Issue 9 · September 2019
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products

Purpose: The study examined how the various underlying antecedents affect the purchase satisfaction and the re-purchase intention of luxury ayurvedic skin care products among young Indian consumers.Design/Methodology/Approach: A survey using the mall-intercept method was conducted in the Delhi-NCR region to …

Keywords: Luxury, Ayurvedic, Skin Care, Indian Consumers, Consumer Behaviour, Natural
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02 Original Article
Open Access
E-Banking Service Quality: A Scale Development and Validation Attempt

Technology empowers banks to provide ease of use to customers at any time. This re-engineering in the banking system cemented the way banks' services reached to customers with ease and flexibility through multiple channels. The Internet has taken banks to …

Keywords: Electronic Banking Service Quality, Reliability, Responsiveness, Efficiency, Security, Ease of Use, Ease of Access
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03 Original Article
Open Access
The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty

The current study attempted to address the role of customer engagement (CE) in the relationship with other psychological constructs leading to supply a new higher-order model of CE that can explain the nature of CE upon the reviews of literature. …

Keywords: Customer Engagement, Perceived Value, Moderating Influence, Service Industry, Restaurants
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04 Original Article
Open Access
Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry

The convoluted nature of health insurance necessitates sharing of complete, accurate, and timely information to assist the customers to make suitable product choices. The insurance agents should capitalize their technical expertise by carrying out need analysis and engage in relational …

Keywords: Agents, Health Insurance, Customer, Information, Relationship Quality, Selling Behaviour, Future Intentions
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