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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 51, No. 11 · November 2021 OPEN ACCESS
IJM Vol. 51
2021
Indian Journal of Marketing
Volume 51, Issue 11 · November 2021
ISSN 0973-8703
Articles 3
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 3 ARTICLES
01 Original Article
Open Access
Menstrual Hygiene Management : A Study of Perception, Problem, and Practices Among Urban Slums of Delhi

Menstruation starts a new phase in every woman’s life and indicates the initiation of the reproductive period. However, this milestone becomes distinctly painful for women with a lack of awareness and availability of hygienic menstrual products. At many places, the …

Keywords: Menstrual Hygiene Management, Urban Slum Community, Pad Users, Cloth Users, Absorbents
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02 Original Article
Open Access
What Drives People to Use Grocery Apps? The Moderating & Mediating Role of Customer Involvement and Trust

Grocery apps are gaining popularity day by day, and their benefits were well acknowledged by the consumers, especially during the pandemic or during the lockdown. Despite the growing awareness of grocery applications, little is known about the consumer values that …

Keywords: Grocery Apps, Theory Of Consumption Values, Trust, Customer Involvement
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03 Original Article
Open Access
Twitter Blue Tick - A Study of its Impact on Society

The Twitter account verification badge or popularly known as “blue tick,” is the most in-demand feature. Twitter calls it an authentication sign, not the endorsement, and as per policy, it can be assigned only to the accounts of public interest. …

Keywords: Twitter, Blue Tick Verification, Social Media, Fake News, COVID - 19
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