Market orientation refers to a set of cross-sectional functional processes and activities aimed at satisfying customer expectations through a continuous assessment of their needs. This includes processing information to generate market intelligence from the entire organization with respect to said …

Purpose: This study aimed to find the factors that affected the usage of OFD platforms during the emergent situation of the COVID-19 pandemic.Design/Methodology/Approach : The extended valence framework and UTUAT2 model were integrated to develop a parsimonious model comprising trust, …

The study aimed to explore the factors of olfaction that affected purchases in retail stores and shed light on the enablers of olfactory factors for retailers. The study was accomplished by using structured questionnaires in the urban cities of India. …