01
Original Article
Open Access
Improving Profitability Using Predictive Analytics
Bhaskar Roy, Debabrata Bera, Praveen Kumar Tripathi, S. K. Upadhyay
· pp. 8–25
DOI: 10.17010/ijom/2021/v51/i8/165759
The objective of this paper was to explore a better pricing strategy by predicting contribution margin (CM) to drive wins at higher prices. This paper focused on the services industry, where macroeconomic factors play a key decisive role in arriving …
Keywords:
Regression, Predictive Modeling, Contribution Margin, Multicollinearity, Value-Based Pricing, Customer Value, Pricing Strategy, Business-to-Business, Decision Tree, Strategic Pricing
02
Original Article
Open Access
Social Commerce of Indian Customers : Role of Social Media Usage
Smitha Siji
· pp. 26–38
DOI: 10.17010/ijom/2021/v51/i8/165760
Time spent by users on social or digital media is greatly influenced by the avenues available on social media to engage the users. Social commerce constructs happen to be such avenues. Social commerce constructs influence social media usage, which, in …
Keywords:
Social Commerce Constructs, Social Media Usage, Online Purchase Intention, Social Media Marketing, Ratings and Referrals, Ratings and Reviews, Forums and Communities
03
Original Article
Open Access
Green Marketing : A Systematic Literature Review
Hansini Premi, Monica Sharma, G. S. Dangayach
· pp. 39–57
DOI: 10.17010/ijom/2021/v51/i8/165761
Firms’ marketing strategies and consumer perception towards green products have been evolving quickly, and the emergence of the 'green world' is a reality now. This paper summarized an in-depth study of research papers, articles, and reports since 1990 and also …
Keywords:
Sustainability, Green Marketing, Green Consumers, Environmental Variables
