01
Original Article
Open Access
Does Social Media use Impact Small Agribusiness Exploitation and Exploration Capability? Perspectives and Recommendations from the UT of J&K
Avantika Bakshi, Vinay Chauhan
· pp. 8–21
DOI: 10.17010/ijom/2022/v52/i10/172344
For businesses functioning in complex environments where destabilizing factors are exacerbated, ambidexterity, or the ability of an organization to exploit and explore, becomes essential. Due to this, businesses are on the lookout for newer procedures that are practical both now …
Keywords:
Social media, agribusinesses, exploration capacity, exploitation capacity, ambidexterity, PLS-SEM
02
Original Article
Open Access
Marketing Strategies in Entrepreneurship – A Case Study of WhiteHat Jr
Ramandeep Saini
· pp. 22–32
DOI: 10.17010/ijom/2022/v52/i10/172345
The case outlined the roller coaster ride of the startup, WhiteHat Jr, from its inception in November 2018 till February 2021. The edutech organization was founded in Mumbai in India and, within no time, accelerated its growth. The app developed …
Keywords:
Marketing strategies, entrepreneurship, business ethics, business environment, corporate image
03
Original Article
Open Access
Streaming Apps - A Study on Consumer Satisfaction Toward the Usage of These Platforms During COVID-19 in Kolkata, West Bengal
Udit Chawla, Jyoti Shaw, Sonam Choudhary
· pp. 33–49
DOI: 10.17010/ijom/2022/v52/i10/172346
In today’s world, virtual streaming platforms are the primary source of entertainment. People gradually shift from traditional entertainment channels to online streaming platforms as they offer more improvised services. During the COVID-19 period, the streaming sector saw massive growth in …
Keywords:
Streaming platform, satisfaction, entertainment, COVID-19
04
Original Article
Open Access
Consumer Acatalepsy Towards Buying Behaviour for Need-Based Goods for Sustainability During the COVID-19 Pandemic
Dhiresh Kulshrestha Kulshrestha, Muklesh Kumar Tiwari, Kumar Shalender, Sandhir Sharma
· pp. 50–63
DOI: 10.17010/ijom/2022/v52/i10/172347
Purpose: The study aimed to examine the consumer acatalepsy towards buying behavior for need-based goods (NBGS) for sustainability during COVID-19 and behavioral intentions for NBGS using the framework of value – attitude – behavior in India.Design/Methodology/Approach : Using the extant …
Keywords:
Consumer buying behavior, economic depression, need-based goods for sustainability, theory of reasoned action, structural equation models
