01
Original Article
Open Access
Exploring the Nexus among Internet Banking Service Quality, Customer Satisfaction, Age, and Gender : A Developing Country Perspective during COVID-19
Meha Joshi, Richa Dabas
· pp. 8–25
DOI: 10.17010/ijom/2022/v52/i9/171982
During COVID-19, the banking industry saw a paradigm shift of customers from “traditional” to “online” platforms. This research explored the moderation effect of age and gender in the relationship between online banking service quality and customer satisfaction during COVID-19. The …
Keywords:
Internet Banking, Service Quality, Customer Satisfaction, Moderation Effect, Age, Gender, Structural Equation Modeling, Online Banking, COVID-19
02
Original Article
Open Access
Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink
Akshat Jain
· pp. 26–42
DOI: 10.17010/ijom/2022/v52/i9/171983
An increasing number of Indians are drinking alcohol, but the latest study (“Alcohol Consumption in India,” 2022) shows that the country is experiencing a rise in smart drinking, limiting consumption within limits, and only on social occasions. The study conducted …
Keywords:
Entrepreneurship, New Product Development (NPD), Brand Strategy
03
Original Article
Open Access
Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas
Pooja Sehgal Tabeck, Anurupa B. Singh
· pp. 43–58
DOI: 10.17010/ijom/2022/v52/i9/171984
India houses the world’s leading and most rapidly increasing digital bases, with 560 million internet subscribers, next to China. The emergence of low-cost smartphones and falling internet rates make mobile apps more accessible to people in the lower-income groups. These …
Keywords:
Bottom of the Pyramid, Mobile Applications, Technology Acceptance Model
