01
Original Article
Open Access
Purchase of Unit Linked Life Insurance Policies: The Role of Agents’ Relationship-Selling Behavior
Savitha Basri, Ankitha Shetty
· pp. 8–22
DOI: 10.17010/ijom/2023/v53/i11/170842
Purpose: The objective of this study was to understand the influence of relationship-selling behavior on the selection of life insurance products. Methodology: Quantitative data were collected from 542 life insurance policyholders in Karnataka by adopting a cross-sectional survey methodology. Findings: …
Keywords:
Relationship, Selling, Life Insurance, Information Sharing, Trust
02
Original Article
Open Access
Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India
Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja
· pp. 23–40
DOI: 10.17010/ijom/2023/v53/i11/170523
Purpose: The present study explored a broad customer experience-disconfirmation-engagement framework by testing the effect of negative customer experience and negative confirmation on electronic word of mouth using customer engagement. The fact that negatively valenced customer engagement was seldom tested in …
Keywords:
Negative Customer Experience, Negative Disconfirmation, Negative Customer Engagement, Electronic Word of Mouth, Service Value
03
Original Article
Open Access
Examining Online Grocery Purchase Intentions through an Extended TAM Framework : A Mediation Analysis Approach
Kala Mahadevan, Krunal K. Punjani, Sujata Joshi
· pp. 41–57
DOI: 10.17010/ijom/2023/v53/i11/170597
Purpose: The present study has attempted to extend the TAM framework for online grocery shopping (OGS) by adding convenience (CON) and subjective norms (SN) as exogenous constructs and examines direct and sequential mediation among CON, SN, perceived ease of use …
Keywords:
Online Grocery, TAM Model, Mediation Analysis, Convenience, Subjective Norms
04
Original Article
Open Access
Strategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products : An Empirical Study
Uma Shankar Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Parmod Kumar
· pp. 58–75
DOI: 10.17010/ijom/2023/v53/i11/173317
Purpose: The study aimed to identify women’s entrepreneurship in the handicraft sector, suggest marketing strategies, and develop strategies for sustainable development and capacity building of women in this sector. When the world suffered during the COVID-19 pandemic, Indian migrant workers …
Keywords:
One District, One Product, Women Entrepreneurship, Global Handicraft Index, Marketing Strategies, Capacity Building
