01
Original Article
Open Access
Menstrual Tracking Apps in India : User Perceptions, Attitudes, and Implications
Ananthu Nair, Padmakumar K., Sauparnika R. Krishna
· pp. 8–25
DOI: 10.17010/ijom/2023/v53/i2/172630
The use of mobile applications as health-tracking platforms has been increasing worldwide. This trend has been observed in India as well. Menstrual tracking applications, or MTAs, are one such category of “mHealth” apps that have been gaining popularity. However, the …
Keywords:
MTA, Period Tracking, Menstruation, mHealth, Fertility Apps
02
Original Article
Open Access
Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention
Farah Yasin Abdelkhair, Mamoun Yaseen Babekir, Sara Suliman Mudawi, Al. Beisani Al. Al. Abiad
· pp. 26–42
DOI: 10.17010/ijom/2023/v53/i2/172631
The purpose of the study was to provide empirical evidence of the purchase intention as a mediator in the relationship between sales promotion and impulse buying behavior of the consumer goods offered by the retailing businesses (hypermarkets, malls, and superstores) …
Keywords:
Sales Promotion, Purchase Intention, Impulse Buying Behavior, Consumer Goods, Retailing Business
03
Original Article
Open Access
Impact of Retail Service Quality on Customer Reactions : The Mediating Effect of Retailer Personality
Abdul Rashid, Varsha Rokade
· pp. 43–68
DOI: 10.17010/ijom/2023/v53/i2/172632
Purpose: The objective of this research was to assess the impact of retail service quality on customer reactions, with retailer personality as a mediator for Indian organized food and grocery customers based in four metro cities (New Delhi, Mumbai, Kolkata, …
Keywords:
Retail Service Quality, Food and Grocery Retail, Customer Satisfaction, Structural Equation Modeling, Mediation
