Purpose: Innovations in fast-moving consumer goods (FMCGs) play a substantial role in the growth and sustainability of the FMCG industry. Companies invest resources to design and launch new products to meet evolving consumer demands and to improve their sales effectiveness. …

The Indian banking sector has been at the forefront of accepting innovative technologies and has been changing over time. Indian banks are utilizing AI-powered technologies to automate labor-intensive operations, reduce operational costs, and increase revenue growth potential. Already, machines handle …

Despite the ever-escalating adoption of cause-related marketing, making it a crucial ingredient of the marketing endeavor, many companies are seen embracing the same to gain an enduring competitive advantage among consumers today. This has, in turn, led practitioners and academicians …

Purpose: With the emergence of the new technological innovation – ‘Metaverse,’a fundamental change has been witnessed in the marketing arena with a deeper connection and inclusive experience. For marketers, the metaverse has opened up opportunities that are extremely exciting for …