Purpose: In this study, we provided an integrated framework to assess the determinants of intention to adopt and recommend mobile learning apps (MLA) in an emerging economy context. Methodology: We integrated diffusion of innovation (DOI) & DeLone and McLean’s information …

Political cartoons are a reflection of the politics in the country and democracy as a whole. As time changed, media and politics changed, too. Therefore, it is important to understand how political cartoons are changing, especially when they are known …

Purpose: The pandemic affected disadvantaged service providers, such as street vendors. Different media urged consumers to “no bargain” and “vocal for local” to alleviate pandemic challenges. The self-interest and value-seeking customer behavior were contextually unsuitable with the fear of infection, …

Purpose: The goal of this paper was to provide an overview of the green marketing mix of political party brands and to explain how Indian political brands are implementing green marketing strategies along with the marketing mix consisting of the …