01
Original Article
Open Access
The Non-Fungible Token (NFT) Marketplace : Technological Innovation and Opportunities for Creators
A. C. Balaji, Padmakumar K., S. Anuradha
· pp. 8–24
DOI: 10.17010/ijom/2023/v53/i8/172973
Purpose: The study concentrated on identifying several use cases for NFTs and analyzing their potential for creators in the marketplace. The purpose of this paper was to provide a foundational understanding of NFTs and their market applications. The current global …
Keywords:
Non-Fungible Token, NFT, Marketplace, Blockchain, Cryptocurrency, Decentralized Finance, Opportunities, Digital Art, Gaming Industry, Metaverse, Crypto Community
02
Original Article
Open Access
A Systematic Literature Review of Quasi-Experimental Studies on Consumer Behavior in the Sustainability Domain
Yogesh Mahajan, Natashaa Kaul, Sanjay Sharma
· pp. 25–46
DOI: 10.17010/ijom/2023/v53/i8/172974
Purpose: This study aimed to examine the literature on consumer behavior quasi-experiments in the sustainability domain and offer insights into how quasi-experiments are currently being used.Design/Methodology/Approach : After looking through 544 documents using a separate keyword search, a systematic quantitative …
Keywords:
Quasi-Experiments, Consumer Behavior, Sustainability, Environment, Systematic Literature Review
03
Original Article
Open Access
Sustainable Consumption : Consumer Behavior When Purchasing Sustainability-Labeled Food Products
Zainab Sharief, Anupama Panghal
· pp. 47–65
DOI: 10.17010/ijom/2023/v53/i8/172975
Purpose: With growing concern about sustainability, consumers are trying to make sustainable purchase decisions. Sustainability labels are visual communicators of sustainability product information differentiating between conventional and sustainable products. Various studies reported positive consumer behavior toward sustainable consumption. This paper …
Keywords:
Sustainable Consumption, Consumer Behavior, Sustainability Label Theory of Planned Behavior (TPB), Structural Equation Modeling (SEM)
04
Original Article
Open Access
Consumers’ Readiness and Acceptance of Beacon Technology
Ruchita Pangriya
· pp. 66–82
DOI: 10.17010/ijom/2023/v53/i8/172976
Purpose: The objective of this study was to present an extended technology readiness and acceptance model for beacon technology. Predictions for beacons are optimistic; despite this fact, it is important to measure customers’ readiness and acceptance of this technology, as …
Keywords:
Beacon, Proximity Marketing, Technology Acceptance Model, Technology Readiness, Perceived Risk, Perceived Enjoyment
