01
Original Article
Open Access
Understanding Brick and Mortar Retailers’ Satisfaction and Continuous Intention of Mobile Payment Systems
Balgopal Singh
· pp. 8–31
DOI: 10.17010/ijom/2024/v54/i7/174014
Purpose: This study aimed to understand the underlying dynamics of expectation-confirmation as an influencing factor of brick-and-mortar retailers’ satisfaction and continuous intention of the mobile payment system to enable the digital economy. Methodology: The research model and hypotheses in the …
Keywords:
Expectation-confirmation model, mobile payment system, brick-and-mortar retailers, continuous intention, emerging economy
02
Original Article
Open Access
Agritourism as the Epitome of India's Sustainability Culture : A Narrative Review
Komal Jenifer Dsouza, Ankitha Shetty, Rajasekharan Pillai K.
· pp. 32–50
DOI: 10.17010/ijom/2024/v54/i7/174015
Purpose: Agritourism is thought to be one of the tourism industry's most sustainable byproducts in the age of sustainable practices. India is adjusting to the notion that agritourism, a prospective and expanding sector of the tourism industry, could place the …
Keywords:
Sustainable tourism, agritourism, India, tourism strategy, narrative review
03
Original Article
Open Access
Perceived Intrusiveness and Digital Audience : An Empirical Approach
Gajenderan Vijayakumar, Habeeb Ur Rahiman, Nishad Nawaz, N. V. Sriranga Prasad
· pp. 51–67
DOI: 10.17010/ijom/2024/v54/i7/174016
Purpose: Since some advertising set-ups are considered obtrusive by consumers, the way that they perceive advertising has become more and more sophisticated. Finding consumer knowledge of and reaction to different types of online audience intrusiveness in digital media ads was …
Keywords:
Digital ads, privacy, intrusiveness, disruption, awareness, online
04
Original Article
Open Access
Fostering Digital Engagement and Customer Retention in Indian Insurance : An Empirical Study
Neha Singh, Rajeshwari Panigrahi, Rashmi Shekhar
· pp. 68–82
DOI: 10.17010/ijom/2024/v54/i7/174017
Purpose: Internet penetration in India has significantly increased over the past decade, making digital engagement accessible and affordable. This paper investigated the digital engagement of life insurance customers in India, its influence on customer retention, and the impact of perceived …
Keywords:
Digital engagement, customer retention, insurance, technology acceptance model, structural equation modeling
