01
Original Article
Open Access
Revolutionizing Travel : The Impact of Generative AI on Personalization and Efficiency in the Tourism Industry
Debarun Chakraborty
· pp. 8–24
DOI: 10.17010/ijom/2024/v54/i9/174394
Purpose: This study looked at the social, emotional, and functional values that influence users’ intention to use travel and tourism apps (TTA) and their trust in them, among other factors that affect their usage, in order to investigate the impact …
Keywords:
travel and tourism apps, generative AI (GAI), trust, online risk perception, intention to use
02
Original Article
Open Access
Effects of Risk Perception on Climate Change Special Events: A Focus on Value-Attitude-Behavior Model
Jong Yoon Lee, Jong Woo Jun
· pp. 25–36
DOI: 10.17010/ijom/2024/v54/i9/174395
Purpose: This study explored the consumer effect of climate change-themed public events. The value-attitude-behavior (VAB) model was used to model and validate the role of climate change risk perception. Methodology: An analysis of hierarchical regression was performed on the data …
Keywords:
climate change event, political orientation, risk perception, severity perception, and value-attitude-behavior (VAB) model
03
Original Article
Open Access
Drivers of Zero-Waste Purchase Decisions : The Mediating Role of the Theory of Planned Behavior
Nidhi Yadav, Charu Sijoria
· pp. 37–53
DOI: 10.17010/ijom/2024/v54/i9/174396
Purpose: This study aimed to examine the mediating role of three antecedents of the theory of planned behavior (TPB) between the new environmental paradigm (NEP) and purchase intention via extending the TPB and stimulus-organism-response (S-O-R) paradigm. Methodology: A self-administered questionnaire …
Keywords:
zero-waste, theory of planned behavior, S-O-R model, new environmental paradigm, purchase intention
04
Original Article
Open Access
Two Decades of Advertisement Engagement : A Bibliometric and Network Analysis
Pritha Nasery Ubgade, Sujata Joshi
· pp. 54–71
DOI: 10.17010/ijom/2024/v54/i9/174397
Purpose: One of the most popular research subjects in the past few years has been the effect of advertising on consumers. An advertisement’s persuasiveness is determined by its ability to engage consumers, which is the underlying concept. Despite a wide …
Keywords:
advertisement engagement, bibliometric analysis, advertisement involvement, network analysis
